Paid Ads

Paid media that scales profitably.

Full-funnel paid programs across Meta, Google, TikTok and LinkedIn — engineered for payback, not impressions.

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Paid Ads program — last 90 days▲ live

+340%

Avg ROAS

-42%

CAC reduction

+210%

Conversions

4.1x

Payback period

What we do

A complete paid ads program — strategy through scale.

Paid Search

Google & Bing campaigns architected around high-intent conversion.

Paid Social

Meta, TikTok, LinkedIn, Reddit and Pinterest — creative-first.

Programmatic & Display

Retargeting, native and CTV that re-engage with precision.

Creative Strategy

Hooks, variants and concepts engineered for each platform.

Outcomes

Results we engineer toward.

+340%

Avg ROAS

-42%

CAC reduction

+210%

Conversions

4.1x

Payback period

Our process

A 5-stage operating system.

Research

Audit current performance, competitors, audience and unit economics.

Strategy

Map the 90-day thesis, channel mix and measurable scorecards.

Execution

Build the assets, ship the systems and launch with a tight test plan.

Optimization

Weekly experimentation loops on creative, targeting and funnel.

Scaling

Double down on what compounds, retire what doesn't, expand the program.

Deliverables

What ships with every engagement.

A documented program with weekly cadence — never a black box.

Account architecture & restructure

Audience research & segmentation

Creative concepting & production

Conversion tracking & attribution

Landing page collaboration

Weekly experimentation roadmap

Bid & budget management

Executive reporting cadence

Selected work

What good looks like.

Case study · Paid Ads

Northwind tripled qualified pipeline in two quarters.

"Scale Metrics operates as our growth org. The cadence, the rigor and the creative quality are unlike anything we've seen from an agency."

— Maya Chen, VP Marketing, Northwind

Pipeline, last 6 months▲ +340%

+340%

ROAS

-42%

CAC

+210%

Conversions

FAQ

Questions, answered.

We typically partner with brands spending $50k+ per month on paid media — that's where our model creates outsized leverage.

You do, always. We work inside your accounts and never hold creative or data hostage.

Most net-new programs launch within 3 weeks of kickoff.

Yes — concepting, scripting, production and editing all in-house.

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