Social Media Marketing

Social media that builds category leaders.

Organic content engines and paid amplification that turn social into a durable demand channel.

Social Media Marketing program — last 90 days▲ live
+420%
Follower growth
+180%
Engagement rate
+95%
Branded search
12wk
Time to traction

What we do

A complete social media marketing program — strategy through scale.

01

Content Engine

Always-on production calendar across TikTok, Instagram, LinkedIn and YouTube.

02

Community Strategy

Audience building, engagement systems and creator partnerships.

03

Paid Amplification

Social ads that extend the reach of your best-performing organic.

04

Analytics & Insight

Channel reporting tied to revenue, not vanity engagement.

Outcomes

Results we engineer toward.

+420%
Follower growth
+180%
Engagement rate
+95%
Branded search
12wk
Time to traction

Our process

A 5-stage operating system.

01

Research

Audit current performance, competitors, audience and unit economics.

02

Strategy

Map the 90-day thesis, channel mix and measurable scorecards.

03

Execution

Build the assets, ship the systems and launch with a tight test plan.

04

Optimization

Weekly experimentation loops on creative, targeting and funnel.

05

Scaling

Double down on what compounds, retire what doesn't, expand the program.

Deliverables

What ships with every engagement.

A documented program with weekly cadence — never a black box.

Channel strategy & playbooks
Editorial calendar & briefs
Content shoot production
Short-form video editing
Community management
Influencer & creator partnerships
Paid social amplification
Monthly performance reporting

Selected work

What good looks like.

Case study · Social Media Marketing

Northwind tripled qualified pipeline in two quarters.

"Scale Metrics operates as our growth org. The cadence, the rigor and the creative quality are unlike anything we've seen from an agency."

— Maya Chen, VP Marketing, Northwind

Pipeline, last 6 months+420%
+420%
Followers
+180%
Engagement
+95%
Brand search

FAQ

Questions, answered.

All major platforms. We prioritize the 2–3 where your audience converts, not where every brand happens to be.
Yes — in-studio shoots, remote creator production and UGC sourcing are all in scope.
We tie content performance to qualified traffic, branded search and pipeline — not just follower counts.
Absolutely. Many of our engagements operate as an embedded creative pod.
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