Email Marketing

Email programs that compound revenue.

Lifecycle, broadcast and automation systems engineered to make email your most profitable channel.

Email Marketing program — last 90 days▲ live
+185%
Email revenue
+62%
Open rate
+44%
Click rate
32%
Channel mix

What we do

A complete email marketing program — strategy through scale.

01

Lifecycle Strategy

Welcome, nurture, win-back and post-purchase flows mapped to the journey.

02

Broadcast & Campaigns

Editorial calendars, copy and design across newsletter and campaign sends.

03

Automation & Segmentation

Behavioral triggers and segment-of-one personalization at scale.

04

Deliverability

Domain auth, warmup, list hygiene and inbox-placement monitoring.

Outcomes

Results we engineer toward.

+185%
Email revenue
+62%
Open rate
+44%
Click rate
32%
Channel mix

Our process

A 5-stage operating system.

01

Research

Audit current performance, competitors, audience and unit economics.

02

Strategy

Map the 90-day thesis, channel mix and measurable scorecards.

03

Execution

Build the assets, ship the systems and launch with a tight test plan.

04

Optimization

Weekly experimentation loops on creative, targeting and funnel.

05

Scaling

Double down on what compounds, retire what doesn't, expand the program.

Deliverables

What ships with every engagement.

A documented program with weekly cadence — never a black box.

Lifecycle audit & roadmap
Flow architecture & build
Copy & design production
Segmentation strategy
Broadcast calendar
Deliverability monitoring
A/B testing program
Weekly performance reports

Selected work

What good looks like.

Case study · Email Marketing

Northwind tripled qualified pipeline in two quarters.

"Scale Metrics operates as our growth org. The cadence, the rigor and the creative quality are unlike anything we've seen from an agency."

— Maya Chen, VP Marketing, Northwind

Pipeline, last 6 months+185%
+185%
Email rev.
+62%
Open rate
+44%
CTR

FAQ

Questions, answered.

Klaviyo, Customer.io, HubSpot, Iterable, Braze, Marketo and Mailchimp are all in scope.
Yes — copy, design, build and QA are all included.
Yes, that's a common starting point. We've recovered domains from spam folder issues in under 60 days.
Revenue per subscriber, channel-attributed revenue and active-list growth.
Buy credits