Performance Marketing

Performance marketing built around payback.

Full-funnel programs that pair acquisition, retention and creative — engineered around contribution margin.

Performance Marketing program — last 90 days▲ live
+320%
ROI
+180%
Revenue
+74%
LTV / CAC
6mo
Payback window

What we do

A complete performance marketing program — strategy through scale.

01

Acquisition

Paid media programs tuned to first-purchase economics.

02

Retention & CRM

Lifecycle, loyalty and CRM flows that compound LTV.

03

Creative Strategy

Concepting and production systems that feed paid at scale.

04

Measurement

Incrementality, MMM and attribution — what's really driving growth.

Outcomes

Results we engineer toward.

+320%
ROI
+180%
Revenue
+74%
LTV / CAC
6mo
Payback window

Our process

A 5-stage operating system.

01

Research

Audit current performance, competitors, audience and unit economics.

02

Strategy

Map the 90-day thesis, channel mix and measurable scorecards.

03

Execution

Build the assets, ship the systems and launch with a tight test plan.

04

Optimization

Weekly experimentation loops on creative, targeting and funnel.

05

Scaling

Double down on what compounds, retire what doesn't, expand the program.

Deliverables

What ships with every engagement.

A documented program with weekly cadence — never a black box.

Growth model & forecast
Full-funnel media plan
Creative production system
Lifecycle & CRM flows
Attribution & measurement
Landing page program
Weekly experimentation
Executive scorecard

Selected work

What good looks like.

Case study · Performance Marketing

Northwind tripled qualified pipeline in two quarters.

"Scale Metrics operates as our growth org. The cadence, the rigor and the creative quality are unlike anything we've seen from an agency."

— Maya Chen, VP Marketing, Northwind

Pipeline, last 6 months+320%
+320%
ROI
+180%
Revenue
+74%
LTV/CAC

FAQ

Questions, answered.

Paid ads is one lever. Performance marketing is the full system: acquisition, retention, creative and measurement, run as one program.
Both. We have dedicated leads on each side and case studies in each.
An embedded pod operating as your growth org — strategy through execution — with weekly stand-ups and monthly QBRs.
Best fit is $5M–$200M revenue brands. Larger is fine. Smaller — let's talk.
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